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Antitrust Complaint Filed in Germany Over Apple's Incoming App Tracking Transparency Requirement

5 monthes ago   |   By Mac Rumors

Nine industry associations representing companies like Facebook and publisher Axel Springer today filed an antitrust complaint with Germany's competition regulator over Apple's incoming App Tracking Transparency requirement, according to the Financial Times. This follows a similar complaint filed by advertisers in France last year.
In the complaint, the industry associations reportedly predicted a 60% fall in advertising revenues for app developers, as they believe the requirement will make it harder for third parties to gather the data they need to place ads.
Starting with iOS 14.5 and...
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App Tracking Transparency leads to antitrust complaint in Germany

App Tracking Transparency leads to antitrust complaint in Germany

5 monthes ago   |   By 9to5Mac

Apple's App Tracking Transparency policy, expected to come into force shortly, has led to an antitrust complaint in Germany from some of the largest media, tech, and ad companies in the country. It follows a similar complaint in France last month.
The companies behind the complaint say that app developers could see their ad revenue fall by 60%, and also claim that consumers will pay more for apps...
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