App > Media

Mandatory opt-out, data breach notification part of new privacy bill

4 monthes ago   |   By Ars Technica

Enlarge / Sen. Amy Klobuchar , during a Senate Commerce, Science, and Transportation Committee hearing on Jan. 21, 2021. (credit: Stefani Reynolds - pool | Getty Images )
Sen. Amy Klobuchar and a trio of her colleagues have reintroduced a bill to protect people's privacy when their data is collected by big tech companies like Facebook, Twitter, and Google.
Klobuchar originally proposed the bill in 2018 with Sen. John Kennedy and again in 2019 when the Senate was under Republican control. The legislation, known as the Social Media Privacy Protection and Consumer Rights Act, would compel...
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Apple Shares New 'Tracked' Ad With Humorous Real-World Analogy of App Tracking Transparency

Apple Shares New 'Tracked' Ad With Humorous Real-World Analogy of App Tracking Transparency

4 monthes ago   |   By Mac Rumors

Apple today shared a new privacy-focused ad on its YouTube channel, highlighting App Tracking Transparency on the iPhone .
In the spot, a man orders a coffee, and the barista follows him out as he gets in a cab, providing his date of birth to the cab driver. The cab driver and the barista follow him throughout his day, keeping track of his whereabouts and viewing his personal data.
Everyone he interacts with follows him, and at the end of the day, he has a whole crowd of people monitoring his behavior. The ‌iPhone‌ comes to the rescue with App Tracking Transparency, with the ad designed to...
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Apple debuts humorous new ‘Tracked' ad promoting iPhone privacy

Apple debuts humorous new ‘Tracked' ad promoting iPhone privacy

4 monthes ago   |   By 9to5Mac

Following the release of iOS 14.5 with App Tracking Transparency, Apple today released a new video advertisement promoting privacy on the iPhone. The humorous ad aims to visualize what it means when you allow an app to track you across other apps and services.
more...
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Some advertisers are spending more on Android since Apple's new anti-tracking feature debuted

Some advertisers are spending more on Android since Apple's new anti-tracking feature debuted

4 monthes ago   |   By BGR

Apple enabled a few years ago the anti-tracking feature that Facebook is so terrified of. The iOS 14.5's App Tracking Transparency forces all app developers to ask permission for tracking users across iPhone and iPad apps and services. It's the first time companies like Facebook have had to ask for explicit consent from users to collect the kind of user data points that would help them sell more expensive personalized ads to advertisers.
A recent report from an analytics firm showed that most iPhone and iPad users in the US and abroad will opt-out of data tracking, indicating that Facebook...
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Data privacy bill would force everyone to follow Apple's tracking transparency lead

Data privacy bill would force everyone to follow Apple's tracking transparency lead

4 monthes ago   |   By 9to5Mac

A bipartisan data privacy bill would force all tech giants to follow Apple's example in allowing users to opt out of tracking by apps and websites.
Apple recently switched on App Tracking Transparency , which lets users decide whether or not they want to be tracked by apps in order to deliver personalized ads...
more...
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Everything New in the iOS 15 Maps App: Updated Details, AR Walking...

Everything New in the iOS 15 Maps App: Updated Details, AR Walking Directions, Globe View and More

Apple has made so many improvements to the Maps app in iOS 15 that it's almost an entirely different experience. There are better driving directions, improved transit... Read more ...

Facebook Gaming Now Available to iOS Users Through Web App Due to App Store...

Facebook Gaming Now Available to iOS Users Through Web App Due to App Store Policy

Due to limitations surrounding the distribution of cloud gaming services on the App Store , Facebook is bringing its gaming service to iOS users through a progressive web app... Read more ...

Twitter and Snap report strong growth; App Tracking Transparency opt-in high

Twitter and Snap report strong growth; App Tracking Transparency opt-in high

Both Twitter and Snap have reported strong growth, and the latter has said that it was seeing higher rates of App Tracking Transparency opt-in than has been generally... Read more ...