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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

4 monthes ago   |   By Apptentive

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences.
In order to prepare for the change that lies ahead, it's important to establish baseline success metrics. And in order to get there, we need to look at data from before the world...
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