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America Learns to Bake During U.S. Coronavirus Lockdown

4 monthes ago   |   By Flurry Insights

By Estelle Danilo, Flurry Analyst
With many restaurants and bars closed during COVID-19, sessions in the Food and Drink app category declined by an average of 18% during the lockdown. While aggregate mobile app usage in the category has declined, we suspect that within Recipe, Takeout and Restaurant sub-categories, the story is different. In this report, to gain insights in cooking and eating habits during the pandemic, we look at the change in usage per Food & Drink sub-categories for the first 6 months of 2020. Flurry Analytics, a Verizon Media company, measures end user behavior on 1...
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