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Marvel Heroes Invade ESPN's NBA Broadcast of Warriors vs. Pelicans Game via AR

3 days ago   |   By Wonder How To

Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night's matchup of the Golden State Warriors and New Orleans Pelicans.
While ESPN carried the traditional broadcast of the game, ESPN2 delivered a special broadcast called Marvel's Arena of Heroes. The alternate broadcast was injected with comic book-style scorebox and graphics and various quotes from Marvel movies spliced into the play-by-play announcements, such as "Steph Curry is inevitable."
Don't Miss: AT&T and NBA Launch Mobile AR Experience via Chicago...
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