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6 New App Marketing Metrics
2 days ago | By Apptentive
Almost everything in our digital world was questioned, if not flipped upside down, this past year.
But what hasn't changed is the conversation around app marketing metrics. By and large, the typical mobile marketing reporting dashboard looks the same as it did eight years ago: Revenue is king, downloads are queen, and app store optimization is a one-and-done game of keywords. But are these the metrics that really speak to mobile marketing performance in 2021? Can a static dashboard do justice to a dynamic industry?
We say, it's time for a change. Sure, these metrics of old are far from...
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