The Time is Now: Find Your Voice and Use It 

THE TIME IS NOW: FIND YOUR VOICE AND USE IT 

“Never forget that justice is what love looks like in public,” Cornel West, American philosopher and political activist. This election...

3 App Store Optimization Tools to Adopt in 2021

3 APP STORE OPTIMIZATION TOOLS TO ADOPT IN 2021

Both downloads and engagement are equally in-focus for winning mobile apps. We talk a lot about how listening to and acting on customer...

 
 
 
20 Top Product Management Books for 2021

20 TOP PRODUCT MANAGEMENT BOOKS FOR 2021

If you're in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way...

Target Mobile Customers Using Their Emotions, Not Just Events

TARGET MOBILE CUSTOMERS USING THEIR EMOTIONS, NOT JUST EVENTS

How would you act if you could predict when customers were ready to leave? For marketing leaders goaled on retention, growth, and customer...

 
 
 
5 Mobile Survey Questions to Help Understand Customer Sentiment

5 MOBILE SURVEY QUESTIONS TO HELP UNDERSTAND CUSTOMER SENTIMENT

Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel...

Google Play In-app Ratings and Reviews API Changes: What's New and How to Adapt Your Strategy

GOOGLE PLAY IN-APP RATINGS AND REVIEWS API CHANGES: WHAT'S NEW AND HOW TO ADAPT YOUR STRATEGY

Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on how app publishers...

 
 
 

FOOD AND BEVERAGE MOBILE APP MARKETING STRATEGIES

Most people are still hesitant - if not completely opposed - to visiting restaurants in-person and dine-in options. Given this, many...

BEST PRACTICES FOR HEALTHCARE MOBILE APP DEVELOPMENT AND TELEMEDICINE APPS

Healthcare is personal and often very emotional. We all know and understand this. However, when it comes to our technology reflecting...

 
 
 
Apptentive Named on Seattle Business Magazine's 2020 List of the Best Companies to Work For

APPTENTIVE NAMED ON SEATTLE BUSINESS MAGAZINE'S 2020 LIST OF THE BEST COMPANIES TO WORK FOR

Apptentive was honored to be named on Seattle Business Magazine's 2020 list of the 100 Best Companies to Work For . Apptentive was...

BRILLIANT PRODUCT PIVOTS FROM LIFESTYLE APPS BASED ON CHANGING MOBILE CUSTOMER BEHAVIORS

In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and...

 
 
 
Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

POST-PANDEMIC MOBILE APP IMPROVEMENT STRATEGIES BY INDUSTRY | TRAVEL & HOSPITALITY, RETAIL & SHOPPING, FOOD & DRINK

We won't waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. We've...

The Five Stages of Reducing Mobile Customer Churn

THE FIVE STAGES OF REDUCING MOBILE CUSTOMER CHURN

Churn prevention is a top priority for mobile marketers. Keeping existing customers happy and engaged is more cost-effective-and holds...

 
 
 
Take a Mobile-first Approach to Digital Transformation

TAKE A MOBILE-FIRST APPROACH TO DIGITAL TRANSFORMATION

Digital transformation was recently a buzzword used during C-level business discussions. Planning a company's digital future is part...

KEY ADVICE AND STRATEGIES FOR MOBILE PRODUCT MANAGERS

If we've learned anything in 2020, it's that flexibility is key to being a strong product manager - especially when it comes to the...

 
 
 
What is Mobile Product Management?

WHAT IS MOBILE PRODUCT MANAGEMENT?

According to this hiring trends report , the demand for senior-level PMs increased 51 percent over the last two years (compared to...

Customer Emotion is the Heart of a Successful Post-pandemic Digital Transformation Plan

CUSTOMER EMOTION IS THE HEART OF A SUCCESSFUL POST-PANDEMIC DIGITAL TRANSFORMATION PLAN

“Digital transformation” is the buzzword du jour - and for good reason. Globally, brands are scrambling to figure out what the “new...

 
 
 
Why Collecting, Analyzing, and Acting on the Voice of the Customer is Important Right Now

WHY COLLECTING, ANALYZING, AND ACTING ON THE VOICE OF THE CUSTOMER IS IMPORTANT RIGHT NOW

At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding effective...

21 Mobile Product Management Resources

21 MOBILE PRODUCT MANAGEMENT RESOURCES

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the...

 
 
 
Why Mobile Customer Feedback is More Important than Ever for Finance Brands

WHY MOBILE CUSTOMER FEEDBACK IS MORE IMPORTANT THAN EVER FOR FINANCE BRANDS

Mobile-first finance companies are disrupting the market left and right - especially in light of the COVID-19 pandemic. While we saw...

Tools to Collect More Mobile Customer Feedback

TOOLS TO COLLECT MORE MOBILE CUSTOMER FEEDBACK

Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they've...

 
 
 



Apple ordered to pay $502.8 million for infringing VirnetX VPN patents

Apple ordered to pay $502.8 million for infringing VirnetX VPN patents

In another chapter of the legal battle between Apple and VirnetX, a jury in Texas decided today in a 90-minute session that Apple will be required to pay an additional $502.8... Read more ...

Demon's Souls Second Gameplay Trailer Mines the Beauty of Stonefang Tunnel

Demon's Souls Second Gameplay Trailer Mines the Beauty of Stonefang Tunnel

Good grief. Not only are we less than two weeks away from the launch of the Demon's Souls remake on the PlayStation 5, Sony and Bluepoint Studios have released another... Read more ...

Apple One Subscription Bundled Is Now Live

Apple One Subscription Bundled Is Now Live

Yesterday it was reported that the Apple One services bundle would be launching today , and sure enough it has. The subscription bundle is now live in the US as well as 100+... Read more ...

Apple rejects app that uses contact info and Facebook to verify ballots

Apple rejects app that uses contact info and Facebook to verify ballots

The app developer calls into question Apple's ability to determine if an app violates privacy. What you need to know Apple has rejected an app that would verify ballots in... Read more ...

Apple launches recall program for some AirPods Pro units due to ‘sound issues'

Apple launches recall program for some AirPods Pro units due to ‘sound issues'

Apple today announced a new Service Program, also known as recall, for its AirPods Pro wireless earbuds. According to the company, some AirPods Pro units have been affected by... Read more ...

Apple warns lower App Store fee will 'materially' impact financial results

Apple warns lower App Store fee will 'materially' impact financial results

Apple admits that the App Store does in fact make it a lot of money. What you need to know Apple warned investors about the impact of App Store fee changes. The company... Read more ...

Apple says the MacBook Pro drove its record Mac sales in 2020

Apple says the MacBook Pro drove its record Mac sales in 2020

2020 was the year of the Mac. What you need to know Apple has set a new record in Mac sales in 2020. According to an SEC filing, the MacBook Pro led the charge in that... Read more ...

The People Detection accessibility feature is perfect for social distancing

The People Detection accessibility feature is perfect for social distancing

You know a company has good intentions when it develops flagship accessibility features for new products. With iOS 14, Apple introduced a bevy of new accessibility features... Read more ...

Google Pixel 5 can be repaired same-day at all uBreakiFix locations in the US

Google Pixel 5 can be repaired same-day at all uBreakiFix locations in the US

While the Pixel 5's combination of aluminum and “bio-resin” should afford it far more durability than typical “glass sandwich” flagship phones, there's still a chance of things... Read more ...

Galaxy S21 Ultra S Pen Report Raises Quality Concerns

Galaxy S21 Ultra S Pen Report Raises Quality Concerns

The Galaxy S21 Ultra is likely to include a stylus, but at what cost? A new insider report just raised some S Pen quality concerns surrounding Samsung's next flagship. As... Read more ...