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Apple Launches New 'Behind the Mac' Ad Campaign

2 monthes ago   |   By Mac Rumors

Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety of people using Macs as part of their creative processes.
Three other ads focus on specific Mac users from various disciplines:
- Photographer and disability advocate Bruce Hall , who is legally blind, uses his Mac and iPhone to help "see the things that always felt out of reach." Some of Hall's...
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