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Google's Transparency Report Now Includes Political Ad Spend

2 monthes ago   |   By Android Headlines

Google has now added information regarding politically-motivated advertising on its Search platform to its frequently updated Transparency Report. As a result, viewers of the report can now see an outline of overall state-by-state ad spending, in addition to which advertisers are spending the most. The report also provides a set of metrics and keywords that provide further insight into exactly who is being targeted by various campaigns, as well as a closer look at recent and current ads. Overall, the Ad Library functions as a searchable index of election-focused ads and provides deeper...
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Google publishes its political ad database, detailing spending in U.S. federal elections

Google publishes its political ad database, detailing spending in U.S. federal elections

2 monthes ago   |   By VentureBeat

Google today published its political ad database, joining Facebook and Twitter in offering more disclosure around online ad spending after all three were prompted to do so by federal lawmakers. The library only contains ads dealing with federal elections - so you won't find any ads purchased by your local mayor. The database contains an...
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