Personalization

Spotify Experimenting With Letting Free Users Skip Any Ad

6 days ago   |   By Android Headlines

Spotify is currently in the process of testing a new service change that would allow its free users to skip all advertisements, having confirmed the move in a statement given to AdAge earlier this week. The experiment is only live in Australia as of right now and it's presently unclear how long may Spotify test it before possibly expanding it to other countries. Spotify partner solutions chief Danielle Lee likened the platform's advertising revamp to its Discover Weekly service designed to deliver a personal listening experience, clarifying that the main idea behind the change is to allow...
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Spotify Letting Free Users Skip All Ads In New Test

6 days ago   |   By Ubergizmo

Spotify, the most widely used music streaming service in the world, is running a new test down in Australia where it's allowing users on its free ad-supported tier to skip both video and audio ads as many times as they like. While it might seem counterproductive at first, this test may help Spotify better target users for advertisements down the line.
The idea behind this test, as the company explained to Adage, is that users are most likely to skip the ads that they don't want to see. Advertisers won't have to pay for the ads that are skipped. This will give Spotify data about the kind of...
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